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IAI Major Course Description - MC917 : Broadcast Writing

(3 semester credits)

Emphasizes writing for visual and audio presentations, including continuity, commercials, public service announcements, news, and special events. On successful completion of the course, students will be able to:

  • compose standard script formats for radio and television;
  • distinguish between broadcast and print writing styles;
  • write and rewrite news stories for radio and television using correct style and format;
  • script other types of programming (drama, interview, documentary, industrial, etc.) for radio and television using correct style and format;
  • define broadcast writing terms;
  • identify target audience and apply techniques of audience analysis; and
  • discover and apply ethical issues and standards in broadcast writing.


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