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IAI Major Course Description - MC914 : Introduction to Broadcasting

(3 semester credits)

Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities. On successful completion of the course, students will be able to:

  • identify the major events in broadcasting history including the beginning of radio, creation of the FCC, advent of the TV, birth of cable, and deregulation;
  • analyze the laws and regulations governing broadcasting in America;
  • explain the business of broadcasting, including such topics as advertising, rating, and syndication;
  • analyze the impact of new technology on the field of broadcasting as it relates to industry growth and diversification;
  • investigate career opportunities in the field of broadcasting;
  • define broadcasting terms; and
  • define the process of developing radio and television programming.

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