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IAI Major Course Description - MC913 : Introduction to Public Relations

(3 semester credits)

Provides an overview of the practices, theories, ethics, issues, and problems of public relations. Integrated into the course are practical applications. On successful completion, students will be able to:

  • define terminology and explain concepts regarding the historical context and origins of public relations;
  • demonstrate a knowledge of the organizational settings, decision-making roles and relationships of public relations in private, government, corporate, and not-for-profit organizations;
  • identify professional growth opportunities and codes of ethics in public relations adopted by organizations such as the Public Relations Society of America and the International Association of Business Communicators;
  • apply knowledge of First Amendment considerations regarding commercial speech, libel laws, and access to government information;
  • analyze several models of communication theory in regard to consensus, channels, open and closed systems, and information dissemination;
  • demonstrate knowledge of various processes to develop public relations campaign strategies using electronic, spoken and printed media;
  • analyze and/or develop communication plans through portfolios, documented case studies, and other written and/or electronic research projects and tests; and
  • identify concepts and processes involved in issue analysis and issues management.


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